Tim Hortons Roll Up The Rim contest faces backlash amid another ‘technical error’

Tim Hortons Roll Up The Rim contest may be in hot water yet again after several customers received emails falsely congratulating them on winning the Tracker boat.

“It looks like good ol’ Timmies screwed up again this year,” wrote Marc in an email to CTV News. “Many people, including myself, received emails indicating we’d won the Tracker boat, but Tim’s won’t answer customer service phones … When is Tim’s gonna smarten up?”

A Tim Hortons customer received a notification stating he had won the Tracker boat, but the company has since confirmed it was false. (Supplied)

CTV News contacted Tim Hortons, which confirmed the mixup and provided us with a letter addressed to “a valued Tim Hortons guest.”

It reads, in part, that technical errors are to blame, and it asks customers who received the congratulations email to “disregard the content of the email.”

“Unfortunately, some prizes that you did not win may have been included in the recap email you received. If this was the case, today’s email does not mean that you won those prizes,” the letter continues.

Tim Hortons concluded the letter by apologizing for the frustration caused by the error.

Last year, a similar situation was reported after several Ontario residents were notified they had won $10,000 in the Roll Up To Win Contest.

Tim Hortons has not indicated whether it will provide a voucher to anyone who received the email in error.

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Posted in CTV